Our Courses

Ever wonder how to make dental marketing a science, instead of the mystery it still seems to be for you? Join us as Dr. Phelps educates on the 7 key areas you need to understand and focus on to be the CEO of your marketing department. These are the tools Dr. Phelps used to increase his new patient count from 60/month to then averaging over 300/month. All while decreasing his marketing costs by 74%. In this program, you’ll learn:

-How to identify your ideal patient, called your target Market.
-Decide what Messages you should use to grab people’s focus and attention to your ad.
-How to strategically pick the right Medium to give your message the best chance to be seen by your market.
-How much detail should you put in the Content of your ad.
-What call to action Offer you can use to attract a higher quality new patient instead of relying on a $99 special.
-The 5 most important areas you need to Track to make sure you’re getting a return on your investment (ROI).
-Why you need to know your Patient Attrition number before you can calculate your ideal new patient count.

This presentation is designed around the plethora of questions that were submitted after cold fogging was introduced in my first webinar as a practical way to manage aerosols in the dental office. Please join in if you are still foggy…about fogging. I will discuss:

1. Cold fogging as a low maintenance method to inactivate the viral particles created by dental aerosols.
2. Everything you ever wanted to know about HOCL and its use in cold fogging but didn’t know where to ask
3. Protocol for cold fogging in the dental office
4. FAQ’s

If you have any questions you would like me to address, please go to my website lisagermain.com. In the menu, go to Cold Fog Blog, and ask in the comments section.

In the Post-Covid 19 world, overhead management and profitability is more essential than ever to fuel practice recovery. We will show you the areas of your overhead that have the most potential waste as well as how to clean them up, save money and maximize profitability!

· How to accurately predict and calculate your overhead.
· Learn how to control your biggest month expense (and it’s not what you think it is).
· Discover the five overhead “sink-holes” for general dentists, why they spiral out of control and how to conquer them!
· Compare your overhead to industry guidelines by category and develop an action plan to handle any areas in which you’re overspending.

Objective: Discover the maximum potential of your Hygiene Department, versus current performance. Learn techniques to recover any loss and stimulate growth.

It is essential for practice growth to get patients back in the chair right now – not just those that were canceled during the shutdown, but also patients who are overdue for months or even years! Learn how to accurately assess your Hygiene Department’s potential and what action steps need to be taken to achieve it!

· Assess the potential of your Hygiene Department versus current performance,
· Learn how to organize your Hygiene Department for success!
· Basic policies and protocols for successful recall and reactivation.

This course contains the latest information on OSHA standards for the dental practice set forth by Occupational Safety & Health Administration. It is intended to satisfy the annual required OSHA training for dental practices. Administrative team members are encouraged to attend to further strengthen the team approach to safety in the workplace.

Objectives:
-List the OSHA standards that apply to dental practices, interpret the importance of each standard. List real world examples of OSHA violations that have occurred in the United States within the last 5 years. Provide a list of OSHA responsibilities specific to employers and employees.
-Define the Bloodborne Pathogen (BBP) standard, identify BBP basic requirements, and discuss the modes of disease transmission most common to a dental office setting.
-Define the Hazard Communication standard. List the standard’s basic requirements, interpret each requirement including successful implementation of engineering controls in a dental office setting.
-Define the Ionizing Radiation standard. List the standard’s basic requirements, interpret each requirement including successful implementation of engineering controls in a dental office setting.
-Define the Ergonomic Hazards & Prevention standard and Exit Routes standard. List the standard’s basic requirements, interpret each requirement including successful implementation of engineering controls in a dental office setting.

Be 100% In Step with CDC Recommendations

Learning Objectives:

• Arm you with the knowledge to become an effective & efficient waterline cleaner and safe water advocate
• Help you know exactly how to prepare your waterlines for routine care after COVID19
• Let you know how much we appreciate what you do!

COVID-19 has had an immense impact on dentistry, and will most certainly change the way we perform restorative dentistry moving forward. From intraoral isolation to methods to aerosol minimization, many dentists will embrace traditional and new methods to protect themselves, their family, staff and patient population. Digital impressions can provide to eliminate the handling of contaminated impressions in the office and the dental lab. High-strength, esthetic crowns with quicker lab turnaround can be combined with simplified cementation strategies to minimize exposure to aerosols as well.

Learning Objectives:
After attending this webinar, viewers will:
•Learn the difference between relative isolation and complete isolation.
•Understand the advantages and disadvantages of digital impressions.
•Learn faster crown seating turnaround times
•Learn the benefits of high-strength, esthetic crown and bridge materials
•Become familiar with simplified cementation strategies

This talk is centered around the biologic difference between teeth and dental implant restorations and how these influence treatment outcomes.

The goal of the talk is to give the attendee a biologic basis for deciding on treatment modalities surrounding implant placement in order to have the best outcomes for the patient.

It has long been known that chemical disinfection is an effective method to interrupt the environmental spread of viruses.  Hypochlorous acid, also known as electrolyzed water, is one such agent and is reputed to be more effective than chlorine bleach.  It is safe, non-toxic, ecofriendly and simple to produce with salt, water and electricity.  This webinar will answer the most frequently asked questions about the efficacy of cold fogging of hypochlorous acid in the dental office.

Learning Objectives:

1. Discuss the properties of electrolyzed water and its effect on surfaces.
2. Discuss the efficacy of cold fogging for surface disinfection in the dental office.
3. Establish a protocol for the use of hypochlorous acid in the dental office.
4. Define other ways to prevent the spread of microbes through aerosols during dental procedures.